Be a human, not an employee
We began with a long list of words to describe our Secret Logic, and then decided that number 1 is really the only secret that matters. The truth is-the key to making customers happy is not a secret at all. You see - we treat you like a human being, with kindness and respect. We treat you the same as we like to be treated by others - with love, excitement and vigor about our products and making you happy.